Brazil was very successful for the British Olympic team - but could this huge market benefit you?
Writing for Management Today Jack Torrance tells you "What you need to know about exporting to Brazil".
Alison Haill, Chair of OIBC, and John Knights, OIBC Founder, can fully endorse the information in this article from their own professional experiences in Brazil. John recently visited Brazil to build links between UK and Brazilian businesses; Alison lived and worked in Brazil for two years and is a speaker of Brazilian Portuguese
"The article is absolutely right on the personal, linguistic and commercial aspects," she says. "Treat personal aspects as a priority because how you get on with people in Brazil will make a huge difference to your business success. Also make sure that you look smart: Brazilian men and women are very well groomed and they will notice if you are not."
Read the full article here.