Exporting is GREAT – spread the word!
By Diane Brodie, Digital Marketing Manager at UK Trade & Investment (UKTI)
This Export Week sees the launch of Exporting is GREAT, the UK’s most ambitious export campaign ever.
We all know it's more important than ever that UK companies expand their customer base by succeeding in global markets. Exporting is GREAT makes it easier for them to do this.
Companies can visit the Exporting is GREAT website to:
- search and apply for live export opportunities
- download an essential guide to exporting
- sign up for business events near them
- find out about the support available to get started in export
Exporting is GREAT aims is to inspire and support 100,000 new UK exporters to sell their goods and services overseas by 2020.
Government alone can't achieve this goal. We have support from many major UK businesses and business organisations, and we'd…
Accent etiquette for international contexts
In this article the focus is on the international etiquette where accents are concerned.
In your own country it’s both “best practice” and good manners to reduce your own regional accent so that you are easily understood by everyone in the group of listeners. So it makes sense then, doesn’t it, that those with good interpersonal skills would aim to speak with a widely recognised standard accent – especially if they notice that someone in the group does not follow the conversation.
Language etiquette – international
If you’re in a group made up of some people of your own nationality and just one foreigner, the accepted etiquette is: only speak in a shared language, a lingua franca. For example, if you’re in a group of French and Germans, in a company where the working language is English, speak English.
Major OIBC partner UKTI in Amazon tie-up
UK Trade & Investment, which co-hosts many OIBC events, has announced a major partnership with Amazon to promote the use, by SMEs, of the global consumer platform to increase international sales.
The parties say that the agreement will help “encourage and facilitate overseas trade” for British businesses through new resources and “dedicated” programmes that show the simplicity of selling through Amazon’s global e-commerce platforms.
As part of this Amazon has created a ‘suite of capabilities’ aimed at making the platform as easy to sell to international customers as domestic ones.
For more details the full story is on Business Matters' website.
Brazil: Niche Opportunities & Unusual Memories
I have been in international business most of my life but this was the first time I had the opportunity to travel to Brazil, this time on business in my role as Chair of LeaderShape.
Having found our partner (see the Going Global blog for more details), originally identified through an enquiry via LinkedIn, I flew to São Paulo on 6th June for a week to meet their network of influencers and potential clients. The programme covered a mixture of 1-to-1 meetings, a well organised though informal peer group dinner and me doing a 2 hour presentation to an audience of over 200, organised by SECOVI, the association of property and land developers. And finally I was interviewed for America Economia (the national economics magazine).
As you can see this trip was all about building brand awareness